Post by account_disabled on Mar 10, 2024 3:06:05 GMT
The We Abandon Keyword Research OnPage Targeting in Favor of a Broader TopicConcept Focus in Our SEO Efforts Click on the whiteboard image above to open a high resolution version in a new tab Video Transcription Howdy Moz fans and welcome to another edition of Whiteboard Friday. This week were going to talk about a topic that Ive been seeing coming up in the SEO world for probably a good to months now. I think ever since Hummingbird came out there has been a little bit of discussion. Then over the last year its really picked up around this idea that Hey maybe we shouldnt be optimizing for researching and targeting keywords or keyword phrases anymore. Maybe we should be going more towards topics and ideas and broad concept.
I think theres some merit to the idea and then there Greece Mobile Number List are folks who are taking it way too far moving away from keywords and actually losing and costing themselves so much search opportunity and search engine traffic. So Im going to try and describe these two approaches today kind of the oldschool world and this very newschool world of concept and topicbased targeting and then describe maybe a third way to combine them and improve on both models.
Classic keyword research onpage targeting In our classic keyword research onpage targeting model we sort of have our SEO going Yeah. thinking about like best times to fly. Hes writing a travel website Best Times to Fly and theres a bunch of keywords. Hes checking the volume and maybe some other metrics around best flight times best days to fly cheapest days to fly least crowded flights optimal flight dates busiest days to fly. Okay a bunch of different keywords. So maybe our SEO friend here is thinking All right. Shes going to maybe go make a page for each of these keywords. Maybe not.
I think theres some merit to the idea and then there Greece Mobile Number List are folks who are taking it way too far moving away from keywords and actually losing and costing themselves so much search opportunity and search engine traffic. So Im going to try and describe these two approaches today kind of the oldschool world and this very newschool world of concept and topicbased targeting and then describe maybe a third way to combine them and improve on both models.
Classic keyword research onpage targeting In our classic keyword research onpage targeting model we sort of have our SEO going Yeah. thinking about like best times to fly. Hes writing a travel website Best Times to Fly and theres a bunch of keywords. Hes checking the volume and maybe some other metrics around best flight times best days to fly cheapest days to fly least crowded flights optimal flight dates busiest days to fly. Okay a bunch of different keywords. So maybe our SEO friend here is thinking All right. Shes going to maybe go make a page for each of these keywords. Maybe not.